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Autor: Thomas Quirk
ISBN-13: 9783319721033
Einband: Book
Seiten: 256
Gewicht: 427 g
Format: 236x159x20 mm
Sprache: Englisch

Excel 2016 for Advertising Statistics

A Guide to Solving Practical Problems
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Thomas J. Quirk is Professor of Marketing in the Walker School of Business and Technology at Webster University in St. Louis, Missouri, where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He holds both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, a B.S. in Mathematics from John Carroll University, and an M.B.A. from the University of Missouri-St. Louis.  He researched full-time for six years at the American Institutes for Research in Palo, Alto, California, and the Educational Testing Service in Princeton, New Jersey.  He has published over 20 articles in professional journals, and presented more than 20 papers at professional conferences.  Professor Quirk has published over 30 statistics book with Springer, covering twelve subject areas (business, education, psychology, social science, biological and life sciences, physical sciences, engineering, human resource management, health services management, environmental sciences, and marketing) using four versions of Excel (2007, 2010, 2013, 2016).
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Presents key steps and examples to solve practical, easy-to-understand advertising problems using Excel 2016
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This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics.
Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving.

Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel's drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix. An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix.

· Includes 167 illustrations in color

· Suitable for undergraduates or graduate students
Autor: Thomas Quirk, Eric Rhiney
Thomas J. Quirk is Professor of Marketing in the Walker School of Business and Technology at Webster University in St. Louis, Missouri, where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He holds both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, a B.S. in Mathematics from John Carroll University, and an M.B.A. from the University of Missouri-St. Louis.  He researched full-time for six years at the American Institutes for Research in Palo, Alto, California, and the Educational Testing Service in Princeton, New Jersey.  He has published over 20 articles in professional journals, and presented more than 20 papers at professional conferences.  Professor Quirk has published over 30 statistics book with Springer, covering twelve subject areas (business, education, psychology, social science, biological and life sciences, physical sciences, engineering, human resource management, health services management, environmental sciences, and marketing) using four versions of Excel (2007, 2010, 2013, 2016).

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Autor: Thomas Quirk
ISBN-13 :: 9783319721033
ISBN: 3319721038
Erscheinungsjahr: 09.04.2018
Verlag: Springer-Verlag GmbH
Gewicht: 427g
Seiten: 256
Sprache: Englisch
Sonstiges: Taschenbuch, 236x159x20 mm, 167 farbige Abbildungen, Bibliographie