Effective financial planning for executives and entrepreneurs is complex, dense, and impossible to reduce to a single, easy-to-understand formula. Designed to emphasize the importance of effective, targeted financial planning, this book begins by telling a story about a fictional, but plausible, power couple and their family who (spoiler alert!) do pretty much everything wrong in securing their financial future. In most cases, they don’t do the things needed because they don’t know what they are. Using this story as a case study of executives and entrepreneurs, the book breaks down the case into chapters and offers practical discussions of all the key financial planning pillars—investment planning, tax planning, estate planning, philanthropic planning, risk management, and equity-based compensation to name a few—with the tools needed to tailor a plan for virtually every circumstance and need. While there is no single plan that works for everybody, this book will provide a guide with complicated, technical information alongside specific guidance on how to build an effective financial plan.

1. The Story of David and Goliath – and Abby and Samson, Part I.- 2. The Goals of Executive Financial Planning – Peace of Mind and the Five Pillars.- 3. Understanding and Negotiating Executive Employment Agreements for Success.- 4. The ABCs (and ESPPs, RSUs, SARs, ISOs, and NSOs) of Equity-Based Compensation.- 5. The Story of David and Goliath – and Abby and Samson, Part II.- 6. Achieving Financial Independence – Goals-Based Planning.- 7. Investment Planning in Five Steps.- 8. Tax Planning and the Ten Commandments.- 9. Estate Planning and Why It's Really so Important.- 10. Planning for Philanthropy and What it Can Do for Everyone.- 11. Managing Some of Life's Great Risks through Insurance.- 12. Finding the Right Advisors.- 13. The Alternative Story of Delilah, Redemption, and the Promise Land.