Aydemir Okay is full professor in the Department of Public Relations and Advertising, Faculty of Communication, Istanbul University, Turkey. His areas of interest are public relations, public relations theory, corporate advertising, sponsorship and corporate communication. He is also a member of EUPRERA.

This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.

Aydemir Okay: Trust and Theory of Trust - Nahit Erdem Köker/Mine Yeniçeri Alemdar: Trust in Communication and Public Relations Research: Literature Review - Idil Karademirlidag Suher/Çisil Sohodol Bir/Esin Yalçiner: Ethos: Communicating Corporate Ethos on the Websites of PR Industry Members in Turkey - Emre S. Aslan/Hasan Güllüpunar: The Effect of Brand Trust on Consumers' Buying Behavior: A Study on Forum Trabzon Shopping Center Consumers - Gonca Yildirim: Reliability in Communication Management: Analysis of Reliability Phenomenon that Comparative Advertisements Create on Consumers - Çigdem Karakaya Satir/Zuhal Gök Demir: The Role of Corporate Reputation on Trust and Behavioural Intentions: A Study on a Private Health Institution in Turkey - Banu Kumbasar: Evaluation of Interpersonal and Institutional Trust in Health Care - Hasan Güllüpunar/Emre S. Aslan: The Effect of the Political Leader's Level of "Trust" on the "Credibility" Perception of the Political Messages: Case of the Turkish General Parliamentary Election on November 1, 2015 - Burcu Zeybek: An Empirical Study on Trust in Political Leaders - Oguz Göksu/Fatih Özkoyuncu: Reading Public Opinion Polls in the Process of Trust-Focused Political Communication - Mine Yeniçeri Alemdar/Nahit Erdem Köker: Brand Trust in Social Media: Constituents, Premises and Trust Building Mechanisms - Fulya Erendag Sümer: Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers' Use of Social Media and Their Trust Level - Gül Sener/Eda Öztürk/Hasan Kemal Suher: Instaplacement and Its Effect on the Perceived Source Credibility of Instabloggers: A Study on University Students - Ahmet Tarhan: The Reliability Perception of the Corporate News in Social Media.

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.