Dr. Tejas R. Shah,Ph.D., MBA (Marketing), BBAAssociate Professor, Kalol Institute of Management, Gujarat Technological UniversityDr. Mahendra Sharma,Ph.D., MBA (Marketing), MIMA,Dean and Professor, Faculty of Management Studies,Ganpat University

Logistics is an important aspect for co-operative dairies in Gujarat. The increasingly levels of product variety and customization, the ability to respond to customer orders in a timely fashion can provide a critical competitive advantage, which requires the flexibility in logistics system for dairy products. A hierarchical network of cooperatives in Gujarat increases the complexities to match supply and demand through logistics system, which requires heavy investment in the logistics infrastructure at supply and distribution levels. The focus of this study is managing flexibility of logistics system, use of IT in flexible logistics management and logistics outsourcing practices, in context of co-operative dairies in Gujarat. This book is useful to academicians studying the linkages between logistics and customer satisfaction, especially in case of perishable food products. This book imparts knowledge to professionals of co-operative dairies working at various supply chain levels. The book is also useful to researchers conducting researcher studies in the area of logistics and supply chain management.