Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990’s Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash ...

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990’s Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson’s reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson’s approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects.The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell "Organizational Development": The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's "Rethinking Organizational Behaviour" approach on Semiotics, Power and Knowledge.