Keynote Addresses.- The Consumer Juggernaut: Web-Based and Mobile Applications as Innovation Pioneer.- Software "Best" Practices: Agile Deconstructed.- Evidence Based Software Engineering and Quality Assurance.- Key Questions in Building Defect Prediction Models in Practice.- Investigating the Impact of Software Requirements Specification Quality on Project Success.- Prediction of Software Quality Model Using Gene Expression Programming.- Method for Software Cost Estimating Using Scope Champions.- A Measurement Framework for Team Level Assessment of Innovation Capability in Early Requirements Engineering.- Evidence Based Software Engineering.- Why a CMMI Level 5 Company Fails to Meet the Deadlines?.- Towards Multi-Method Research Approach in Empirical Software Engineering.- The Role of Empirical Evidence for Transferring a New Technology to Industry.- Agile Software Development.- Towards a Framework for Using Agile Approaches in Global Software Development.- Value Creation by Agile Projects: Methodology or Mystery?.- Decision Support for Iteration Scheduling in Agile Environments.- Some Findings Concerning Requirements in Agile Methodologies.- An Exploratory Investigation on Refactoring in Industrial Context.- Absorbing Software Testing into the Scrum Method.- Process Models and SPI.- Learning and Organizational Change in SPI Initiatives.- The Role of Different Approaches in Inspection Process Improvement.- Scenario-Based Assessment of Process Pattern Languages.- Towards a Systematic Metric Based Approach to Evaluate SCAMPI Appraisals.- A New Way to Organize DFX in a Large Organization.- The Tool Coverage of Software Process Improvement Frameworks for Small and Medium Sized Enterprises.- Processes.- Improving the Product Documentation Process of a Small SoftwareCompany.- Lessons Learnt from the Improvement of Customer Support Processes: A Case Study on Incident Management.- A Decision Model for Supporting Task Allocation Processes in Global Software Development.- Software as a Business.- Software Process Improvement: Supporting the Linking of the Software and the Business Strategies.- Integrating Value and Utility Concepts into a Value Decomposition Model for Value-Based Software Engineering.- On Business-Driven IT Security Management and Mismatches between Security Requirements in Firms, Industry Standards and Research Work.- Industrial Case Studies.- The Waterfall Model in Large-Scale Development.- Towards a Better Understanding of CMMI and Agile Integration - Multiple Case Study of Four Companies.- ERP System Implementation: An Oil and Gas Exploration Sector Perspective.- Workshops.- 11th International Workshop on Learning Software Organizations (LSO 2009) New Media in Transfer and Innovation.- A Half-Day Workshop on "Smarter Investment by Aligning SPI Initiatives, Capabilities and Stakeholder Values".- Tutorials.- Business Alignment: Measurement-Based Alignment of Software Strategies and Business Goals.- Customer Communication Challenges and Solutions in Globally Distributed Agile Software Development.- Tutorial: Case Studies in Software Engineering.

On behalf of the PROFES Organizing Committee we are proud to present the proce- th ings of the 10 International Conference on Product Focused Software Process - provement (PROFES 2009), held in Oulu, Finland. Since the first conference in 1999, the conference has established its place in the software engineering community as a respected conference that brings together participants from academia and industry. The roots of PROFES are in professional software process improvement motivated by product and service quality needs. The conference addresses both the solutions found in practice as well as relevant research results from academia. To ensure that PROFES retains its high quality and focus on the most relevant research issues, the conference has actively maintained close collaboration with industry and sub- quently widened its scope to the research areas of collaborative and agile software development. A special focus for 2009 was placed on software business to bridge research and practice in the economics of software engineering. This enabled us to cover software development in a more comprehensive manner and tackle one of the most important current challenges identified by the software industry and software research community - namely, the shift of focus from "products" to "services. " The current global economic downturn emphasizes the need for new methods and so- tions for fast and business-oriented development of products and services in a gl- ally distributed environment.