Research paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Munich University of Applied Sciences (Fakultaet für Wirtschaftsingenieurwesen), course: Master of Business Administration & Engineering, language: English, abstract: For several decades now, we have experienced an unavoidable and strongly growing market globalization. We have also been able to experience some very remarkable changes in the globe´s market scenarios: good economic times for some companies on the globe, uncertain, fluctuating or changing economic times for some other companies on the globe. Some companies doing well, while others having to struggle for survival. Why these differences in companies´ economic success, when the conditions seem to be the same for everyone participating in the game of corporate business? The answer is, that some companies´ leaders recognize where their weaknesses and strengths lay inside the company and where their