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A Paris-Beijing International Strategic Alliance
An Intercultural Business Case Study Report
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783656410911
Veröffentl:
2013
Seiten:
20
Autor:
Gebhard Deißler
eBook Typ:
PDF
eBook Format:
Reflowable
Kopierschutz:
NO DRM
Sprache:
Englisch
Beschreibung:
Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge’ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near ...
Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge’ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.