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Retailers Perception of Retail Atmosphere
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Gewicht:
137 g
Format:
220x150x5 mm
Beschreibung:
Mr.Farhan Ahmed has earned his Masters in Business Administration with majors in Marketing from Mid Sweden University.
The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some important facts which is a must read for retailers and marketing planners.