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Marketing Strategies in Food Retailing Industry
A Behavioral Approach
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Gewicht:
155 g
Format:
220x150x6 mm
Beschreibung:
Milad Kalantari Shahijan is a PhD candidate & research assistant at UTM Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia. Dr. Sajad Rezaei is a lecturer in marketing at Taylor's Business School, Taylor's University, Malaysia. Naser Valaei is a PhD candidate & research assistant at UTM-International Business School.
Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.