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Customer Centricity in New Product Development
Radical Customer Orientation as the Key to High-potential Innovations, Originaltitel:Customer Centricity in der Neuproduktentwicklung
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783662676974
Veröffentl:
2023
Einband:
eBook
Seiten:
42
Autor:
Ute Rademacher
Serie:
Springer essentials essentials
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Customer Centricity - more than customer orientation.- Product development in agile times.- Understanding customers - consumer psychology for innovators.- Developing products step by step.