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Relationships between Foreign Subsidiaries
Competition and Cooperation in Multinational Plant Engineering Companies
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783834970404
Veröffentl:
2011
Einband:
eBook
Seiten:
355
Autor:
Julia Maurer
Serie:
mir-Edition
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
Julia Maurer offers the first comprehensive conceptual and empirical approach to the relationships between foreign subsidiaries. She develops a novel framework for the analysis of intersubsidiary relationships and applies it to the large-scale plant engineering industry. The empirical study confirms that an MNC`s strategic orientation has a considerable impact on its intersubsidiary relationships.
Julia Maurer offers the first comprehensive conceptual and empirical approach to the relationships between foreign subsidiaries. She develops a novel framework for the analysis of intersubsidiary relationships and applies it to the large-scale plant engineering industry. The empirical study confirms that an MNC`s strategic orientation has a considerable impact on its intersubsidiary relationships.
Classification Scheme for Intersubsidiary Relationships; Competition, Cooperation, Coopetition and Independence between Foreign Subsidiaries; Project Marketing in Plant Engineering Companies; Influencing Factors for Intersubsidiary Relationships; Link between Strategic Orientation and Intersubsidiary Relationships; Empirical Study in Four Large-Scale Plant Engineering Companies