che-chandler.de
First Things First!
New Branding and Design for New Businesses
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Gewicht:
1616 g
Format:
287x248x28 mm
Beschreibung:
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches.This book presents real examples from shop owners and mechanics, dentists and organic farmers -businesses discovering corporate design for the first time -as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.