Bigley, JoelDr. Bigley is an operations professional with 30 years of leadership experience in senior management positions. He has been directly responsible for domestic and international operations and has led a significant number of business turnarounds globally.

Your organization's cultural efficacy, or vitality in the face of challenges, will determine how well you compete. It is one thing to create an appropriate culture and another to sustain a culture's rapid evolution at a competitive pace. Continuous efficacy extends the profitable life cycle of any business. As the business environment changes, the existing culture stagnates or drifts and becomes less relevant to the market. The purpose of this book is to illustrate a way for a culture to evolve towards something better in relation to the business environment's current and pending demands. This book describes a method that can be used to set up and migrate to a culture that is continuously aligned with the vision of the organization and is relevant to its markets. The method not only enables the establishment of cultural elements in the governing layer, but it also promotes transference, assimilation, and usage in the sub-cultures that exist everywhere in the organization's structure.