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Disruptive Selling
A New Strategic Approach to Sales, Marketing and Customer Service
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Beschreibung:
In the era of big data, everyone receives more information than ever before, and new customers have more different expectations for the company. This means that we must completely change the traditional way of sales and marketing. In Disruptive Selling, the author Patrick Maes introduces a subversive sales model through four parts, and shows how to apply this subversive sales method in sales and marketing activities by taking multinational enterprises such as Airbnb, Amazon and Facebook as examples. This sales method breaks the boundaries of sales, marketing and customer service. At the same time, the author helps you to use modern technology in practice, such as VR, QR code, etc., to realize automatic marketing, stimulate customer curiosity and quickly attract customer attention.
In the era of big data, everyone receives more information than ever before, and new customers have more different expectations for the company. This means that we must completely change the traditional way of sales and marketing. In Disruptive Selling, the author Patrick Maes introduces a subversive sales model through four parts, and shows how to apply this subversive sales method in sales and marketing activities by taking multinational enterprises such as Airbnb, Amazon and Facebook as examples. This sales method breaks the boundaries of sales, marketing and customer service. At the same time, the author helps you to use modern technology in practice, such as VR, QR code, etc., to realize automatic marketing, stimulate customer curiosity and quickly attract customer attention.