che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Media, Gender, and Popular Culture in India
Tracking Change and Continuity
EPUB
Nicht lieferbar | Lieferzeit: Nicht lieferbar I
Beschreibung:
Media, Gender and Popular Culture in India talks about media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society.
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively.
This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.
The strength of this book is that it rejects grand narratives in favour of the micro-politics of daily living. In the course of exploring the metamorphosis of India, the authors succeed in dissolving the boundaries between mass/low culture, elite/high culture and local/national/global affiliations.
Introduction: Media and Mediations—Representing Change and Continuity in Indian Popular Culture and Gender
Indian Media in Transition: Recent Past and Present
Filming Change, Securing Tradition: A Hobson′s Choice or a Dynamic Duality
Television: Images and the Imaginary
Advertising: Encoding Seduction
Print Media and Popular Culture: Agents with a Difference
Conclusion: Media Responsibility: The Winding Road Ahead
Index
Indian Media in Transition: Recent Past and Present
Filming Change, Securing Tradition: A Hobson′s Choice or a Dynamic Duality
Television: Images and the Imaginary
Advertising: Encoding Seduction
Print Media and Popular Culture: Agents with a Difference
Conclusion: Media Responsibility: The Winding Road Ahead
Index