che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Utopia Brands
ISBN-13:
9789082295740
Veröffentl:
2023
Seiten:
164
Autor:
Benoit Beaufils
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
NO DRM
Sprache:
Englisch
Beschreibung:
Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of "e;deep"e; branding that puts the development of a brand "e;Utopia"e; at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns branding into a leadership tool, and equips CMOs and CEOs with the thoughtware necessary to make positive impact on the world, and grow their business.
Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of “deep” branding that puts the development of a brand “Utopia” at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns branding into a leadership tool, and equips CMOs and CEOs with the thoughtware necessary to make positive impact on the world, and grow their business.