This book summarizes recent Chinese discussions about Internet finance—a new financial business type resulting from an innovative thinking under the new normal—in the light of the actual situation of China in transformation, especially the thirst of the grass-roots economy including medium-small and micro-sized enterprises as well as residents for financial services. The Internet finance is of great significance for optimizing and upgrading the industrial structure, improving the demand structure and reshaping the economic growth mode in China. This book will interest scholars, journalists, and businesspeople.

Chapter One New Thinking on Dangerous Situation—A Great Power in the Transformation.- Chapter Two Uncover the Truth—Ecosystem of Internet Finance.- Chapter Three Vanguard of Internet Finance—Third-party Payment.- Chapter Four An Initial Attempt—Roller-coaster Online Financial Management.- Chapter Five Prominence of “Value” Accumulation—Big Data Finance.- Chapter Six A Bridge between Capital Supply and Demand—P2P Online Lending Platform.- Chapter Seven More Open Financing—Crowdfunding.- Chapter Eight Rising Entrance of Flow—Vertical Financial Search.- Chapter Nine The Foreftront End That Is Ignored—Network Credit Investigation.- Chapter Ten Where is the Road—The Future of Internet Finance.