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Auto Brand

The car - once everybody's dream and a key status symbol in most countries and cultures - has bee...

Generation Y in Consumer and Labour Markets

Generation Y in Consumer and Labour Markets explores the role of people born in the l...

Generation Y in Consumer and Labour Markets

Generation Y in Consumer and Labour Markets explores the role of people born in the l...

Die Generation Y

Die Bedeutung einer durchdachten und lebendigen Arbeitskultur steigt, ebenso die Schwierigkeit...

Marketing to the 90s Generation

Marketing to the 90s Generation is based on original research conducted by sociologists and psych...

Marknadsforing: teori, strategi och praktik

Marknadsforing: teori, strategi och praktik

Principles of Marketing Scandinavian Edition eBook

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergra...

Die Zukunft des Autohandels

Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb u...

Marketing: An Introduction, European Edition

Stay up to date with the current principles and major themes of Marketing, from theory to practic...

Principles of Marketing, Scandinavian Edition (International eBook)

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate stu...

Principles of Marketing, Scandinavian Edition (International eBook)

Marknadsföring: Teori och tillämpningar

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introdukti...