Der Fernseh-Hit aus den 60er-Jahren! Die komplette Serie ist nun erstmals mit allen Spielfilmen e...
Unser bisheriger Preis:ORGPRICE: 51,99 €
A brand is not merely a representation of a product: it is an emotional and symbolic perception w...
Unser bisheriger Preis:ORGPRICE: 66,50 €
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...
Unser bisheriger Preis:ORGPRICE: 64,96 €
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...
Unser bisheriger Preis:ORGPRICE: 58,44 €
Uniting industry experience with academic expertise, the authors combine marketing communications...
Unser bisheriger Preis:ORGPRICE: 79,99 €
Uniting industry experience with academic expertise, the authors combine marketing communications...
Unser bisheriger Preis:ORGPRICE: 79,99 €
This book provides a disciplined, systematic look at what is necessary to the planning and imp...
Unser bisheriger Preis:ORGPRICE: 54,94 €
This book provides a disciplined, systematic look at what is necessary to the planning and imp...
Unser bisheriger Preis:ORGPRICE: 54,94 €
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strateg...
Strategic Advertising Management presents a strong theoretical foundation for the development of ...
An essential book for today's marketer now that integrated marketing communications form a critic...
This exciting and comprehensive new textbook deals with all aspects of integrated marketing commu...