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Marketing Metrics

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is th...

Your Guide To Entertainment Marketing and Performance (Collection)

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new busin...

Marketing Metrics

Now updated with new techniques and even more practical insights, this is the definitive guide to...

Key Marketing Metrics 2e ePub eBook

"e;Marketers know that they must use metrics. The key--which this book addresses superbly--is...

Key Marketing Metrics 2e PDF eBook

"e;Marketers know that they must use metrics. The key--which this book addresses superbly--is...

Marketing Strategy from the Masters (Collection)

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, e...

Marketing Metrics

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now b...

Key Marketing Metrics

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive g...

Key Marketing Metrics

Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying...

Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying...

The Customer Asset

This book delves into the concept of customers as financial assets, explaining how firm...