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Positioning

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Positioning

Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

Positioning

Positioning: The Battle for Your Mind, 20th Anniversary Edition

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

War in the Boardroom

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between manag...

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Origin of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

Angewandte Humangenetik

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgr...