With applications using SmartPLS (smartpls.com)-the primary software used in partial least sq...
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This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...
Unser bisheriger Preis:ORGPRICE: 111,70 €
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...
Unser bisheriger Preis:ORGPRICE: 112,08 €
The starting point in learning marketing analytics is to understand the marketing problem.The s...
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The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...
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With applications using SmartPLS (smartpls.com)athe primary software used in partial least sq...
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Essentials of Marketing Research uses an application-oriented approach to equip students with too...
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Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...
Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...
Essentials of Marketing Research uses an application-oriented approach to equip students with too...
Unser bisheriger Preis:ORGPRICE: 50,27 €
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...
Unser bisheriger Preis:ORGPRICE: 41,31 €