che-chandler.de

Understanding the Professional Buyer

Understanding the Professional Buyer is a practical guide for sales people, giving them insight i...

Building the Value Machine

Building the Value Machine represents the type of business that many aspire towards - a business ...

Key Account Management

An organization's key accounts are its lifeblood. Key account management focuses on the long-term...

Key Account Management

An organization's key accounts are its lifeblood. Key account management focuses on the long-term...

Key Account Management

An organization's key accounts are its lifeblood. Key account management focuses on the long-t...

Key Marketing Skills

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable gui...

Key Account Management

Global Account Management

Global Account Management explains the significant challenges of establishing a global account st...

Global Account Management

Understanding Brands

How Come You Can’t Identify Your Key Customers?

Key account management (KAM) is not a sales initiative, it is a business-wideprocess that must ...

Key Account Management in the Financial Services Industry

Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading...