che-chandler.de

Managing Creative People

A clash between the ideology of growth and the growth of ideas, between control and creativity, b...

Public Relations For Dummies

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you ho...

Public Relations For Dummies

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you ho...

Eating the Big Fish

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Re...

Life After the 30-Second Spot

The old media strategies advertisers used for decades no longer work. Here's what does! Tradition...

Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of ...

Share This

Share This is a practical handbook to the biggest changes taking place in the media and its profe...

The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary ...

Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of soc...

Can We Do That?!

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you ...

Local Online Advertising For Dummies

The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary ...