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The Challenger Sale

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon a...

Filtering news on facebook

Examination Thesis from the year 2013 in the subject Communications - Public Relations, Advertisi...

Advertising and Customer Values. To what extend does one influence the other?

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, M...

Aesthetic Communication

This book deals with the organizational use of aesthetic means. Based on the idea that organizati...

Standing Room Only

Standing Room Only combines practical advice for creating a strategic marketing program and maint...

Does Facebook usage influence the stereotyping of Muslims or the Islamic faith?

Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations...

Get Real About Branding

The 30 Day MBA in Marketing

Discover the teachings and insights from the world's leading marketing courses with ...

Marketing Communications

An introduction to the marketing communications tools, theories and strategies in an e...

Marketing Communications

An introduction to the marketing communications tools, theories and strategies in an e...

Marketing Communications

An introduction to the marketing communications tools, theories and strategies in an e...

The concept of authenticity in marketing research