Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc (all summa cum laude)) is the C. Knox Massey Distinguished Professor of Marketing and Chairman of Marketing at the Kenan-Flagler Business School, University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He also is executive director of AiMark, an institute that bridges the academic world and leading CPG and market research companies. He has given executive seminars and workshops in North America, Latin America, South Africa, the Middle East, South Asia, East Asia, Western Europe, Eastern Europe, and Australia.
Steenkamp has written over 150 articles in leading marketing and management journals, including the Harvard Business Review, and ten cases, available through The Case Centre. His work has received over 38,000 citations. Steenkamp has published numerous books, and his work has been featured in the Wall Street Journal, Financial Times, The Economist, New York Times, Los Angeles Times, Times of India, Admap, Ad Age and many other sources.

• • Chapter - 01: How hard discounters are disrupting the traditional retail model;
• Section - ONE: Hard discounter strategies;
• • Chapter - 02: Understanding the hard discounter business model;
  • Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA;
  • Chapter - 04: Hard discounter success around the world;
  • Chapter - 05: The next frontier - dissecting the US grocery retailscape;
• Section - TWO: Competitive counterstrategies for conventional retailers;
• • Chapter - 06: How are conventional retailers being impacted by discounter entry?;
  • Chapter - 07: How conventional retailers can compete with hard discounters;
  • Chapter - 08: Strategies to reduce procurement costs;
• Section - THREE: Brand manufacturer strategies versus hard discounters;
• • Chapter - 09: Competition - creating winning brand propositions versus private labels;
  • Chapter - 10: Cooperation - producing private labels for hard discounters;
  • Chapter - 11: Co-opetition - generating successful sales in hard discounter stores;
  • Chapter - 12: A look into the future of disruptive retailing

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.