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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their o...

Agricultural Marketing and Consumer Behavior in a Changing World

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, co...

Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...

Retail Disruptors

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat...

Warrior, Queen, Scientist, Activist

Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

Agricultural Marketing and Consumer Behavior in a Changing World

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, co...

Retail Disruptors

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real ...

Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into s...

Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...