che-chandler.de

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Black Brands

War in the Boardroom

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between manag...

Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

Angewandte Humangenetik

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgr...

22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Positioning

Positioning: The Battle for Your Mind, 20th Anniversary Edition

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

Origin of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...