This volume provides in-depth understanding about business-to-business (B2B) and organizational r...
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"e;Luxury Fashion and Culture"e; focuses on the study of how humans use high quality, hig...
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This volume provides specific answers to hard questions about how to create valid metrics to meas...
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Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all ch...
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Market-Driven Thinking provides a useful mental model and tools for learning about how executives...
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This portrait of contemporary tourists proposes that these travelers create consumption audio-por...
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Volume 3 examines how research tools affect theory advances in culture and tourism research. Usin...
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This volume in the series has big objectives: describe the bad science practices now in use in mo...
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Accurate and useful assessment of tourism market opportunities, network behavior, and tourism des...
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Trust plays a crucial role in all societies, particularly within the Business-to-Business context...
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To clarify their own thinking, gain confirmation, and plan, customers tell stories about their in...
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Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badl...
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