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  1. Building Strong Brands

    Building Strong Brands

    David A. Aaker
    Free Press
    Ebook
    Sofort lieferbar

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed...

    15,25 €
    Alle Preise inkl. MwSt
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  2. Brand Relevance
    -0 %

    Brand Relevance

    David A. Aaker
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your mark...

    Unser bisheriger Preis:ORGPRICE: 32,26 €

    Jetzt 21,99 €
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  3. Managing Brand Equity

    Managing Brand Equity

    David A. Aaker
    Free Press
    Ebook
    Sofort lieferbar

    The most important assets of any business are intangible: its company name, brands, symbols, and ...

    19,94 €
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  4. Brand Portfolio Strategy

    Brand Portfolio Strategy

    David A. Aaker
    Free Press
    Ebook
    Sofort lieferbar

    In this long-awaited book from the world's premier brand expert and author of the seminal work Bu...

    19,94 €
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    In den Warenkorb
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  5. Brand Relevance
    -0 %

    Brand Relevance

    David A. Aaker
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your mark...

    Unser bisheriger Preis:ORGPRICE: 31,62 €

    Jetzt 21,99 €
    Alle Preise inkl. MwSt
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  6. Three Threats to Brand Relevance
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    Three Threats to Brand Relevance

    David A. Aaker
    Wiley
    Ebook
    Sofort lieferbar

    "e;Threats to brand relevance are always lurking around the corner. Your brand is virtually n...

    Unser bisheriger Preis:ORGPRICE: 5,05 €

    Jetzt 5,04 €
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  7. Creating Signature Stories
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    Creating Signature Stories

    David Aaker
    Morgan James Publishing
    Ebook
    Sofort lieferbar

    Creating Signature Stories applies the power of storytelling—a key to any digital program—to stra...

    Unser bisheriger Preis:ORGPRICE: 11,99 €

    Jetzt 10,05 €
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  8. Strategic Market Management
    -0 %

    Strategic Market Management

    David A. Aaker
    Wiley
    Ebook
    Sofort lieferbar

    Learn to identify, select, implement, and adapt market-driven business strategies for profitable ...

    Unser bisheriger Preis:ORGPRICE: 71,37 €

    Jetzt 71,36 €
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  9. Strategic Market Management
    -0 %

    Strategic Market Management

    David A. Aaker
    Wiley
    Ebook
    Sofort lieferbar

    Learn to identify, select, implement, and adapt market-driven business strategies for profitable ...

    Unser bisheriger Preis:ORGPRICE: 75,40 €

    Jetzt 75,39 €
    Alle Preise inkl. MwSt
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  10. Brand Equity & Advertising
    -0 %

    Brand Equity & Advertising

    David A. Aaker
    Taylor and Francis
    Ebook
    Sofort lieferbar

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

    Unser bisheriger Preis:ORGPRICE: 114,54 €

    Jetzt 114,53 €
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  11. Marketing Research
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    Marketing Research

    David A. Aaker
    Wiley
    Ebook
    Sofort lieferbar

    Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, wi...

    Unser bisheriger Preis:ORGPRICE: 46,51 €

    Jetzt 46,50 €
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  12. Winning Through Platforms
    -0 %

    Winning Through Platforms

    Omar Akhtar
    Emerald Publishing Limited
    Ebook
    Sofort lieferbar

    Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winne...

    Unser bisheriger Preis:ORGPRICE: 21,50 €

    Jetzt 21,49 €
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