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The New Rules of Marketing & PR

The updated ninth edition of the pioneering guide to generating attention for your idea or busine...

The New Rules of Marketing and PR

The New Rules of Marketing and PR

The international bestseller now in a new edition When it comes to marketing, anything goes in th...

Get Seen

The era of online video has arrived now make it work for your businessIn the last year, the wor...

Beyond Viral

Promote your product using the most visceral form of social media-online videoLearn how to crea...

Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in ...

Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Sharing the secrets of today's most innovative marketers, this book shows how marketers use conte...

Get Seen

The era of online video has arrived now make it work for your businessIn the last year, the wor...

Tuned In

If you market a product, service, or idea in any business, industry or organization, you must rea...

The New Rules of Marketing and PR

The new eighth edition of the pioneering guide to generating attention for your idea or business,...

Newsjacking

IN A 24 7 365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO G...

The New Rules of Sales and Service

The essential roadmap for the new realities of selling when buyers are in charge Sales and servic...