che-chandler.de

Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments...

Context and Cognition in Consumer Psychology

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

Consumer Choice

Continuum of Consumer Choice

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to e...

Consumers in Context

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

Context and Cognition

While the general wisdom has it that behaviorism is dead, it not only survives but is intellectua...

Addiction as Consumer Choice

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of...

Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

Consumer Behaviour (RLE Consumer Behaviour)

This book is concerned with the application of the behavioural sciences, notably social psycholog...

Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-m...