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Strategic International Management

A compact overview of the most relevant concepts and developments in International Management....

Käuferverhalten

Das Verstehen des Käuferverhaltens steht traditionell im Mittelpunkt aller Marketing-Überlegun...

European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

European Retail Research

Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...

European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Käuferverhalten

Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Cust...

Strategic Retail Management

This book is devoted to the dynamic development of retailing. The focus is on various strategy co...

European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Internationales Marketing