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  1. Concept Research in Food Product Design and Development
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    Concept Research in Food Product Design and Development

    Howard R. Moskowitz
    John Wiley & Sons
    Ebook
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    Concepts are critical for the development and marketing of products and services. They constitute...

    Unser bisheriger Preis:ORGPRICE: 315,43 €

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  2. Integrated Approach to New Food Product Development
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    Integrated Approach to New Food Product Development

    Howard R. Moskowitz
    Taylor & Francis Ltd
    Ebook
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    Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, ...

    Unser bisheriger Preis:ORGPRICE: 287,20 €

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  3. Selling Blue Elephants
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    Selling Blue Elephants

    Alex Gofman
    Pearson Education
    Ebook
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    Really great products and really huge successes don't come from focus groups! And if you simply r...

    Unser bisheriger Preis:ORGPRICE: 13,00 €

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  4. Understanding the Marketing Exceptionality of Prestige Perfumes
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    Understanding the Marketing Exceptionality of Prestige Perfumes

    Nithda Horoszko
    Taylor and Francis
    Ebook
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    Women have an affinity with the brand of perfume they wear. People often hold strong emotional co...

    Unser bisheriger Preis:ORGPRICE: 28,94 €

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  5. Applied Sensory Analy of Foods
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    Applied Sensory Analy of Foods

    Howard R. Moskowitz
    CRC Press
    Ebook
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    This book extends the analysis of perception of food qualities to the area of multivariate method...

    Unser bisheriger Preis:ORGPRICE: 67,38 €

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  6. Sensory and Consumer Research in Food Product Design and Development
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    Sensory and Consumer Research in Food Product Design and Development

    Howard R. Moskowitz
    John Wiley & Sons
    Ebook
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    During the past thirty years, companies have recognized the consumer as the key driver for busine...

    Unser bisheriger Preis:ORGPRICE: 249,79 €

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  7. Food Texture
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    Food Texture

    Howard R. Moskowitz
    CRC Press
    Ebook
    Sofort lieferbar

    Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

    Unser bisheriger Preis:ORGPRICE: 366,18 €

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  8. An Integrated Approach to New Food Product Development
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    An Integrated Approach to New Food Product Development

    Howard R. (Moskowitz Jacobs Moskowitz
    CRC Press
    Ebook
    Sofort lieferbar

    Today''s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore,...

    Unser bisheriger Preis:ORGPRICE: 166,04 €

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  9. Consumer-based New Product Development for the Food Industry
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    Consumer-based New Product Development for the Food Industry

    Sebastiano Porretta
    RSC
    Ebook
    Sofort lieferbar

    This is the first book that describes and explains food development from the point of view of ...

    Unser bisheriger Preis:ORGPRICE: 159,99 €

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  10. The Mind of Everyday
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    The Mind of Everyday

    Petraq Papajorgji
    Springer Nature Switzerland
    Ebook
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    The advent of artificial intelligence (AI) is associated with relevant changes in how we live tod...

    Unser bisheriger Preis:ORGPRICE: 160,15 €

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  11. Food Texture
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    Food Texture

    Howard R. Moskowitz
    CRC Press
    Ebook
    Sofort lieferbar

    Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

    Unser bisheriger Preis:ORGPRICE: 364,98 €

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  12. Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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    Viewpoints and Controversies in Sensory Science and Consumer Product Testing

    Howard R. Moskowitz
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    The authors skillfully present different approaches to the same problem and even different ways t...

    Unser bisheriger Preis:ORGPRICE: 255,79 €

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