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The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

New Positioning: The Latest on the World’s #1 Business Strategy

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel...

Making of a Name

How do brand names differ from other names, and what goes into making a good name great and a bad...

22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

Positioning

Differenzierung im Hyperwettbewerb

Positioning: The Battle for Your Mind, 20th Anniversary Edition

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

Differenzierung im Hyperwettbewerb