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Genes, Climate, and Consumption Culture

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots de...

Purpose-Driven Pricing

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

Purpose-Driven Pricing

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

Firms of Endearment

Today's best companies get it. From retail to finance and industries in between, the organization...

Clients for Life

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless p...

Digital Shock

Genes, Climate, and Consumption Culture

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots de...

Sustainability Edge

Business leaders need to embrace sustainability in order to ensure the lasting success of their o...

4 A’s of Marketing

The authors present a powerful and tested approach that helps managers see a business's every act...

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for or...

Business School in the Twenty-First Century

Questions about the status, identity and legitimacy of business schools in the modern university ...

Does Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with today's realities...