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Experiencing Design - The Innovator’s Journey

Designing for Growth

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "e;d...

The Experimentation Field Book

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

The Physics of Business Growth

Organic business growth is governed by its own natural laws-underlying truths that set the stage ...

Design Thinking for the Greater Good

Through ten stories of struggles and successes in social sector organizations, Design Thinking...

The Designing for Growth Field Book

Designing for Growth showed how organizations can use design thinking to boost innovation ...

Solving Problems with Design Thinking

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect bus...

Experiencing Design

Individuals become design thinkers by experiencing design. Drawing on decades of researching and ...