This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usab...
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Are you looking for a great idea or some inspiration to make your marketing more effective and cu...
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We all understand the basic principles underpinning marketing activity: to identify unfulfilled n...
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The Sage Course Companion on Marketing is an accessible introduction to the subject tha...
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Business to Business (B2B) markets are considerably more challenging than consumer markets and de...
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`If you want a clear, well written and authoritative introduction to the ideas and concepts that ...
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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook w...
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Learn the skills you need to succeed in your marketing course with this accessible guide. Essenti...
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Learn the skills you need to succeed in your marketing course with this accessible guide. Essenti...
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When you think of marketing you may think of the adverts that pop up at the side of your screen o...
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This is the book marketing students have been waiting for. Packed full of lively debate and funny...
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Business to Business (B2B) markets are considerably more challenging than consumer markets and de...
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