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Business Dynamics in the 21st Century

Globalization and the easy access to information shifted the business dynamics in the 21st centur...

Business and Society

Business and Society introduces the readers the meaning of business and that of society and the c...

Entrepreneurship

Consumer Behavior

Multi-Channel Marketing

Multi-Channel Marketing System: An Overview is a book is targeted to undergraduate and g...

Brand Management in Digital and Sustainable Times

Brand Management in Digital and Sustainable Times is a book intended to serve as a refer...

Customer Relationship Management

Customer relationship management: strategic approaches in digitalera examines various aspects of ...

International Business Strategy

International Business Strategy inspects several aspects of internationalbusiness including an ex...

International Entrepreneurship

International Entrepreneurship makes the readers about the concept of international entrepreneurs...

Consumer Behavior and Culture

The book is primarily focused on aspects related to the consumer behavior and culture in the 21st...