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Advanced Issues in Partial Least Squares Structural Equation Modeling

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

Partial Least Squares Strukturgleichungsmodellierung

Sales Force Management

The second edition of Sales Force Management prepares students for professional success in the fi...

Essentials of Marketing Analytics: 2024 Release ISE

The starting point in learning marketing analytics is to understand the marketing problem. The se...

Advanced Issues in Partial Least Squares Structural Equation Modeling

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

Essentials of Marketing Analytics ISE

The starting point in learning marketing analytics is to understand the marketing problem.The s...

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS -the primary software used in partial least squares structural e...

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

Essentials of Marketing Research ISE

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS -the primary software used in partial least squares structural e...