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Using AI in Marketing

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of i...

Agile Web

By tracing the history of software development back to its beginning, this book forces a re-exami...

Center of Experience

We find ourselves at an inflection point in the relationship between brands and their audiences, ...

Agile Workforce

We live in an agile world. Incremental growth and continuous improvement have brought about chang...

Meaningful Measurement of the Customer Experience

Customer experience has become the primary method of competitive differentiation between most bra...

Agile Consumer

We are living in an agile world. What started with technologists and marketers has spread across ...

Agile Brand

Brands have evolved over several centuries from simple tools for recognition to something much mo...

Using AI in Marketing

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of i...

The Agile Brand Revisited

Using AI in Marketing