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Handbook of Research on the Impact of Fandom in Society and Consumerism

Fans of specific sports teams, television series, and video games, to name a few, often create su...

Brand Management in Emerging Markets: Theories and Practices

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the gl...

SOCIALLY RESPONSIBLE AI: THEORIES AND PRACTICES

IRC-SET 2022

This book highlights contemporary state of research in multi-disciplinary areas in Physics, Biome...

Handbook of Food Crime

Food today is over-corporatized and under-regulated. It is involved in many immoral, harmful, and...

The Palgrave Handbook of Interactive Marketing

Interactive marketing, as one of the fastest growing academic fields in contemporary business wor...

Data Science

This two volume set (CCIS 1058 and 1059) constitutes the refereed proceedings of the 5th Internat...

Development and Evaluation of Drugs

Since its initial publication in 1993, Development and Evaluation of Drugs from Laboratory throug...

Handbook of Research on the Impact of Fandom in Society and Consumerism

Fans of specific sports teams, television series, and video games, to name a few, often create su...

Wild Grass and Morning Blossoms Gathered at Dusk

A brilliant new translation of the short improvisational fiction and memoirs of Lu Xun, the fathe...

A Handbook of Food Crime

Food today is over-corporatized and under-regulated. It is involved in many immoral, harmful, and...