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Responsabilidade Civil e seus Rumos Contemporâneos

Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods ha...

WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

Worldwide Casebook in Marketing Management comprises a large collection of case studies in market...

Neuromarketing

Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations

To gain the most competitive edge, marketers must continually optimize their promotional strategi...

Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Tec...

O meu lugar

Advances In Doctoral Research In Management

Innovative Research Methodologies in Management

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and o...

Book of Rio

It's the city the rest of the world descends on to party.... whether for the spectacular annual C...