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  1. Marketing Due Diligence
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    Marketing Due Diligence

    Malcolm McDonald
    Elsevier Science
    Ebook
    Sofort lieferbar

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value...

    Unser bisheriger Preis:ORGPRICE: 39,34 €

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  2. Malcolm McDonald on Key Account Management
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    Malcolm McDonald on Key Account Management

    Malcolm McDonald
    Kogan Page
    Ebook
    Sofort lieferbar

    Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

    Unser bisheriger Preis:ORGPRICE: 31,61 €

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  3. Key Account Management
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    Key Account Management

    Diana Woodburn
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    "e;This book is crammed with distilled, practical wisdom for key account managers and their d...

    Unser bisheriger Preis:ORGPRICE: 49,03 €

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  4. Complete Marketer
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    Complete Marketer

    Malcolm McDonald
    Kogan Page
    Ebook
    Sofort lieferbar

    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

    Unser bisheriger Preis:ORGPRICE: 30,54 €

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  5. Marketing Plans for Services
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    Marketing Plans for Services

    Malcolm McDonald
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

    Unser bisheriger Preis:ORGPRICE: 45,99 €

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  6. Grokking Web Application Security

    Grokking Web Application Security

    Malcolm McDonald
    Manning
    Ebook
    Sofort lieferbar

    When you launch an application on the web, every hacker in the world has access to it. Are you su...

    51,64 €
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  7. Marketing Plans
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    Marketing Plans

    Malcolm McDonald
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    The latest edition of the leading and internationally bestselling text on marketing planning In t...

    Unser bisheriger Preis:ORGPRICE: 49,92 €

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  8. Web Security for Developers
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    Web Security for Developers

    Malcolm McDonald
    No Starch Press
    Ebook
    Sofort lieferbar

    Website security made easy. This book covers the most common ways websites get hacked and how web...

    Unser bisheriger Preis:ORGPRICE: 31,33 €

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  9. Marketing Plans
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    Marketing Plans

    Malcolm McDonald
    John Wiley & Sons
    Ebook
    Sofort lieferbar

    A fully revised and updated 8th edition of the highly renowned international bestseller The 8th e...

    Unser bisheriger Preis:ORGPRICE: 49,93 €

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  10. Key Account Plans
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    Key Account Plans

    Malcolm McDonald
    Taylor and Francis
    Ebook
    Sofort lieferbar

    To manage key accounts profitably you need strategic planning that works. This book is the defini...

    Unser bisheriger Preis:ORGPRICE: 66,10 €

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  11. History and Ethnicity
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    History and Ethnicity

    Malcolm Chapman
    Taylor and Francis
    Ebook
    Sofort lieferbar

    These essays examine the importance of historical consicousness and the role of historiography in...

    Unser bisheriger Preis:ORGPRICE: 61,10 €

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  12. Marketing in a Nutshell
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    Marketing in a Nutshell

    Malcolm McDonald
    Elsevier Science
    Ebook
    Sofort lieferbar

    Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. D...

    Unser bisheriger Preis:ORGPRICE: 30,21 €

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