This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...
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This special issue of Review of Marketing Research is unique in that it contains articles by mark...
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God has a unique calling for every individual that fits His special plan and purpose for your lif...
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In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approa...
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'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...
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In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...
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Innovation is the process of value creation through use of relevant knowledge, capabilities and r...
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This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...
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"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...
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Measurement is at the core of empirical research in marketing because researchers need measures t...
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