This international case study book provides 28 expertly curated case studies on entrepreneurship ...
Unser bisheriger Preis:ORGPRICE: 54,05 €
Place branding as a field of research is still in a state of infancy. This book seeks to address ...
Unser bisheriger Preis:ORGPRICE: 52,60 €
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...
Unser bisheriger Preis:ORGPRICE: 184,70 €
This international case study book provides 28 expertly curated case studies on entrepreneurship ...
Unser bisheriger Preis:ORGPRICE: 54,13 €
Researching and Analysing Business: Research Methods in Practice provides an accessible and pract...
Unser bisheriger Preis:ORGPRICE: 52,72 €
A sustainable brand should integrate environmental, social, economic and issues into its business...
Unser bisheriger Preis:ORGPRICE: 57,12 €
The academic and scholarly interest in the subject of branding in both the consumer and industria...
Unser bisheriger Preis:ORGPRICE: 53,87 €
This book delves into contemporary trends in consumer behaviour and marketing strategies in the f...
Unser bisheriger Preis:ORGPRICE: 54,58 €
Brands - corporate, products, service - today are collectively defined by their customers, derivi...
Unser bisheriger Preis:ORGPRICE: 50,11 €
Technological advances, alongside increasing globalization and growing awareness of socio-cultura...
Unser bisheriger Preis:ORGPRICE: 50,49 €
The authors of this book delve into the rapidly developing field of dual marketing, investigating...
Unser bisheriger Preis:ORGPRICE: 99,02 €
This book provides students and academics with a comprehensive analysis of the theory and practic...
Unser bisheriger Preis:ORGPRICE: 56,62 €