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This book sheds light on the consumption of spiritual products, services, experiences, and places...
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It takes more than a baby to make a mother, and mothers make more than babies. Bringing together ...
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Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies ex...
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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this ...
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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised an...
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Marketing is still widely perceived as simply the creator of wants and needs through selling and ...
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