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Grundlagen des Marketing, m. 1 Buch, m. 1 Beilage

Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Sta...

Marketing 6.0

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in th...

Marketing-Management, m. 1 Buch, m. 1 Beilage

Der Bestseller 'Marketing-Management' von Philip Kotler istdas weltweit erfolgreichste Standar...

Marketing 4.0

Zeitgemäßes Marketing: digital statt traditionellGeschrieben von den weltweit führenden Marketing...

Marketing for Hospitality and Tourism, Global Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Mar...

Marketing in the Public Sector

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agen...

Kellogg on Marketing

The business classic, fully revised and updated for today's marketersThe second edition of Kell...

Good Works!

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru ...

Marketing 6.0

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in th...

Principles of Marketing

Features of Pearson eText for the 8th Edition Master today's key marketing concepts and create vi...

Marketing Places

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck ...

Humanism in Marketing