Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and t...
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The fashion and luxury industries have been well-established for centuries, but the new disruptiv...
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This professional book introduces marketing and luxury brand professionals to a new definition of...
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Offering a critical approach to youth marketing, this comprehensive book provides a framework to ...
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Avec la contribution de Julie AndrieuCet ouvrage présente une perspect...
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Why do some brands make us feel good, while others frustrate us? What makes us engage with certai...
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Offering a holistic approach to positive luxury, this comprehensive book provides a novel framewo...
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How can we design innovative food experiences that enhance food pleasure and consumer well-being?...
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Offering a critical approach to digital marketing strategies, this innovative book introduces the...
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In this book, the contributors argue that deep-seated business practices in the worlds o...
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Experiential marketing has become an indispensable tool for all types of businesses across multip...
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